Chief Executive Officer, AIA
Ms. Wong Sze Keed is the Chief Executive Officer of AIA Singapore. She assumed this role on 1 July 2020 and is responsible for overseeing and managing AIA's operations in the market to champion the concept of healthier, longer, better lives for all Singaporeans. Sze Keed has close to 30 years of experience in the financial services industry in Singapore and has held a broad range of senior management roles during her career.
Sze Keed joined AIA Singapore in March 2013 as Chief Partnership Distribution Officer and was responsible for maximising distribution through strategic relationships with bancassurance, brokers, and financial advisories through product expansion, enhanced service levels, and ongoing sales initiatives.
In December 2014, she took on the role of Chief Distribution Officer and was instrumental in strengthening the agency force, boosting the quality, expertise, and productivity of AIA Financial Services Consultants as part of a strategy to help families in Singapore meet their protection, savings, and investment needs. Under her leadership, AIA Singapore's agency business has gone from strength-to-strength achieving the highest number of MDRT-registered members in Singapore for five consecutive years. Sze Keed also played an instrumental role in setting up our proprietary financial adviser firm, AIA Financial Advisers (FA), in 2017 and developing it to become one of the leading FA firms in Singapore.
Sze Keed graduated from the National University of Singapore with a Bachelor of Science (BSc) in Economics & Mathematics.
